Apple is now the most valuable brand in the world or Most Valuable Brand. Its value even shift the search engine of giant Google.
Based on the research WPP Plc. unit of Millward
Brown, Apple's brand value soared 84 percent last year to 153.3 billion U.S. dollars. Meanwhile, Google's brand value slipped 2 percent to 111.5 billion U.S. dollars.
Meanwhile, for the third position there is an IBM (International Business Machines), which rose 17 percent. IBM stepped over the third position before the McDonald's.
"So it is clear that every worker Apple from Steve Jobs and Tim Cook went to a summer internship to protect and maintain their brand as a top priority," added by Director of WPP Millward Brown, Eileen Campbell in his report on Monday (05/09/2011).
Apple is a brand that belongs to Apple Inc.. This company manufactures the iPhone, iPad, iPod and iMac. Campbell said, Apple has raised almost twice the revenue and profits last quarter. According to him, since the acquisition of Redmond, Microsoft Corp.-owned technology company in May 2010, Apple's market share increased rapidly.
Jump in brand value of the most surprising is facebook. The value of this brand of social networking sites jumped 246 percent. His position is now in the order of 35 with the value of 19.1 billion U.S. dollars. While its competitors, search engines from China, Baidu ranks 29th with a value of 22.6 billion U.S. dollars. Baidu value jumped 141 percent or a second quickest after up.
