Samsung Ativ Smart PC and Samsung Ativ Smart PC Pro is unique, both of which combine the functions of a new type of portable computer tablet or laptop. Therefore, they were allegedly going to create a fertile new market share.
"With Samsung Smart PC Ativ we like to play in the ocean blue, green or red open ocean such as laptops in general," said Sung.
Because it's different why Samsung believes that their flagship Smart PC can be accepted, let alone plus some features that do not exist in similar products such as sylus, S Pen apps, and some other features.
In the realm of hybrid laptop, Samsung does not play itself. Some of the top computer vendor has been first to bring similar products, such as Dell, HP, Lenovo, Sony and even each have a uniqueness.
But again, Samsung does not want to be equated with all competitors, from their names also distinguish themselves by calling the Smart PC.
"Actually it's the same thing (with convertible PC-ed), but we did call it Smart PC," said Sung.
Capitalize looks interesting, laptop-tablet hybrid functionality, competitive prices, and a variety of advantages that do not exist in the similar products, Samsung is optimistic will master the 'blue ocean' being sailed. Can we?
Samsung Ativ Smart PC is a sophisticated gadget that is priced quite high. Even so, it did not discourage the users in Indonesia to have it.
Ativ Smart PC went on sale in Indonesia since some time ago, while the top version of the new Smart PC Pro will be available from the middle of December 2012.
Both gadgets were also claimed Samsung received rave reviews from users in Indonesia. Since mid-November 2012 exhibited ago, this product is said to have sold more than 400 units.
"That includes a pre-order well," said Sung Khiun, Samsung IT Business Director Indonesia at Senayan City, Tuesday (11/27/2012).
For products (Ativ Samsung Smart PC) and (Ativ Samsung Smart PC Pro), is claimed to fantastic sales figures. Plus segment of buyers of these products are relatively small.
"Buyers laptop over $ 800 amount less than 10%, most of it probably for a price below $ 600, can be up to 80%," added Sung.
