The information in this handbook was leaked Google rater quality is not surprising. If you want to get ranked high in Google and not for a moment then avoid spam tactics and always use ethical optimization methods. If you give Google what it wants, your website will be ranked at the top in a very long time.
Last October Google leaked the latest manual for assessors quality (quality rater). This handbook provides information about how Google assesses the quality of a website. Is your website good enough by the standards of Google?
What is your book appraiser quality?
As we know that Google employs quality assessors. They are the ones who examine the results of a Google search it manually to ensure that the ranking algorithm works as expected.
A quality assessors tasked to visit the site by Google for a query, which then evaluates the query results by relevance. If a website is not appropriate for the results, they can mark it as a spam site.
Quality rater handbook contains guidelines used by the assessors to evaluate web pages. While Google immediately remove the link to the book, it is quite known.
Some of the most important of these guidebooks:
1. Some search queries are automatically localized
Some search queries are automatically localized, even if the query does not contain a local qualifier. An example for a query like "ice rink".
I think that the search results for "ice rink (ice rink)" should display local results. The results of non-locality is considered less relevant or even useless (off topic).
2. Google uses some level of "relevance"
Google instructs appraisers to rate the quality of a website as an "essential", "useful", "relevant", "irrelevant" and "off topic".
But in addition to relevancy, Google prefers pages that "very satisfying, having authority, entertaining, and / or the latest".
3. If a word has more than one meaning, I chose the most popular
For example, I assume that most people who search for "apple" is currently interested in the company that owns the name. Search Results significant others (eg fruit) will get a lower level of relevance.
4. Relevant web pages may be a spam
Google makes the separation between relevance and spam. A web page could be categorized as spam even though it contains relevant content.
If your website uses these tactics, it is likely to be marked as spam:
forums are full Copas
fake search pages and full of PPC advertising
fake blogs full of PPC ads (splog - spam blogs)
thin affiliate site which no other purpose than to make money
less original content
page containing only PPC without any or little content
parked domain
text or hidden links
redirection via multiple URLs
domain rotation objectives
keyword stuffing
using PPC but the page is not relevant to the purpose of advertising
ad and content paste (copy-paste)
PPC ads are full of feed
doorway pages
5. Some of the results are "important" to Google
As mentioned above, Google has five categories of relevance. Category of "important" is for the website to appear in search results. For example, apple.com is expected to occupy the top results for the search term "apple".
Social media profile pages a company (on Facebook, etc.) is not considered "essential" according to Google's quality rater guidebook.
Generic query has no results "important". Some search keywords such as "travel destinations" is always generic. No results were "essential" for the query, and the domain name that exactly matches the query type is not making a website is "important".
6. We distinguish three types of search queries
According to Google, search queries can be classified into action ("do"), query information ("know") and navigational query ("go").
A search query can only be included in the classification only and determine the types of query results are considered relevant. For example, action-oriented query ("buy mp3 player") should have the results-oriented action.
6. Relevant pages must be error-free, in the appropriate language, and directed / targeted
If Google thinks are misspelled in a query, the relevance of search results based on what I think is the correct spelling / should be.
Search results that do not match the query language scored low relevance. If the query involves a particular country, relevant results must come from the country.
The search results page should match the query. Searches are 'long tail' will show different results. A very long query should give a wider coverage results.
