At the exhibition of electronic Consumer Electronic Show (CES) 2012 in Las Vegas, United States, AMD is showing off the product, which was named "Ultrathin". This product uses a high-specification hardware.
Chips used in Ultrathin named by Trinity, which will available in a choice of dual core and quad core processors. Trinity combines the x86 microprocessor architecture with 32-nanometer process technology. The graphics card is integrated and supports Microsoft DirectX 11 graphics technology. The processor used is the development of the Bulldozer architecture, which was released last year.
Problem of power consumption, AMD claims the chip Trinity just need the power consumption of 17 watts. Approximately equal to the power consumption of Intel chips Ivy Bridge on ultrabook. The issue of power consumption is an important factor, because Intel has always menggadang ultrabook as energy-saving devices.
About the price is equally important. In 2011 and sales are still sluggish due ultrabook the price is too high. AMD Marketing Manager Raymond Drumbeck said, Ultrathin will sell for around 500 U.S. dollars, or about 4.5 million rupiah. Prices are relatively cheap this becomes gap for AMD to steal Intel's target market. However, Drumbeck reluctant to provide information when ultrathin will be released.
Currently AMD's market share is being increased, although only slightly and is still dominated by Intel. AMD's market share in the third quarter of 2011 and by 18.8 percent, grew 0.5 percent compared to the 3rd quarter of 2010 ago that only 18.3 percent. Meanwhile, Intel's global market share is declining 0.3 percent at 80.3 percent, when compared to 3rd quarter of 2010 in which Intel's 80.6 percent gain.
Microprocessor maker Advanced Micro Devices (AMD) is not letting Intel Ultrabook developed, just mastered the global laptop market. AMD will create a similar product that is thinner than Ultrabook.
During this Ultrabook is known as a trademark created by Intel, referring to the super thin and light laptop. Similarly, Apple's MacBook Air.
