Some K-Pop recording agencies like JYP Entertainment, SM Entertainment, YG Entertainment, and so on, has made an official account on YouTube. Noh Seung from JYP Entertainment said, "Uploading a video on YouTube is better than spending 1 billion won on advertising and the effect will be much stronger if the canal is opened later K-Pop."
The most popular video sharing sites Worldwide, YouTube, said it would provide a special channel for the flow of K-pop or Korean pop music. This plan follows a meeting between the Executive Director Eric Schmidt of Google and Youtube and South Korean President Lee Myung Bak on Monday, November 7, 2011.
According to Eric, a canal that could help spread Korean culture. "Korean concert broadcasts that can be seen directly via the Internet will grow," she said in en.korea.com.
Data on YouTube shows there are 5 million people who upload videos K-Pop. The composition of 400 thousand videos of the band TVXQ boys and 270 thousand other video about the band Super Junior boys, and 400 thousand videos of girls band KARA. But when searching for a word like K-pop 'on YouTube, only appeared 600 thousand videos.
YouTube promised to change the search mechanism after the formation of K-pop channel Channel. They will make the system easier to search and share. "YouTube was essential to attract fans to the flow of K-Pop music to the world," said President Lee Myung Bak. So with the presence of this particular channel, it hoped to increase the spread of this music.