"Habit" This donation is just one donation programs are routinely conducted by Apple. Apple under Steve Jobs often give donations to a variety of humanitarian programs. Donation program is then passed back by the new CEO, Tim Cook. When formally served as CEO last September, Tim Cook immediately make a donation program and has accumulated a fund of 1.3 million U.S. dollars.
In the framework of World AIDS Day is commemorated on 1 December, Apple issued a special edition for the iPod nano and the Smart Cover iPad. Both of these products will look different with a red color cast across the surface.
iPod nano and the Smart Cover This red iPad went on sale today (1/12/2011) at several Apple retail stores and Apple Store online. Proceeds from sales of these two Apple products will be donated to the campaign pemerangan AIDS in Africa.
To support the charity program "red" is, all employees at the Apple Store that sells this product also wore red uniforms. In addition to selling a red iPod nano, which sold at a price equal to the standard iPod nano, Apple also helped promote the sale of headphones "red" Solo Beats by Dr. HD made. Dre.
The red color is synonymous with prevention campaigns. In addition to Apple, the program donation "red" is also done by other companies, such as Converse, Dr. Dre, and Nike. To date a total of donations from these companies has reached 180 million dollars.
