Cyberspace portal company Yahoo!, Microsoft, and AOL announced an agreement to deal with corporate advertising giant Google. The agreement makes the three companies share the Internet advertising revenue for each client.
merger of Yahoo!, Microsoft, and AOL's aimed at attacking Google
"This cooperation can increase the demand for advertising for each company and increase its value. Moreover, it will offer the opportunity to make advertisers and publishers make greater profits," said a joint statement of Yahoo!, Microsoft, and AOL.According to data from Market Investigation Company, eMarketer, Google's advertising market share to increase this year, but the advertising market share of Yahoo!, Microsoft, and AOL declined. Most of Google's revenue comes from advertising related to search the Internet.
Yahoo!, Microsoft, and AOL hopes the deal can improve the procedures for the sale and purchase of Internet advertising. "It can reduce the friction between us in the market and bring benefits to advertisers and publishers," said Ned Brody, AOL CRO.
According to data from eMarketer, Yahoo's market share in U.S. Internet advertising declined from 14.4 percent last year to 13.1 percent this year. Microsoft fell from 5.1 percent to 4.9 percent. AOL's market share is expected to decline from 4.8 percent last year to 4.2 percent this year.
