How to conquer the Enterprise Software Industry
Who have great opportunities in emerging markets is the enterprise software industry because of the risk of software piracy is smaller than the mass market.
current industry players intend to enter into the enterprise software market, they need to carefully determine what software will be thrown into the market.
There are several things that must be considered, ie choosing a large target market, there is revenue earned continuously, and customers who want to upgrade the software.
Because, for certain functions, such as accounting, software used does not always have to be upgraded because of generally accepted accounting principles have not changed. So accounting is not a good choice.
one example that meets the three conditions it is software for payroll system. Payroll system from a company that has employees of more than 300 people, was not able to rely on Microsoft Excel and must use special software.
Once the product is ready to be thrown into the market, the next thing to consider is the business model that will be taken. Different business models can make a company falling.
take the example of competition between Android and Microsoft Mobile Robot in which the Greens deliver applications to its customers for free. But at Microsoft must pay. As we know now, now that Microsoft is far behind Android.
In Freemium model, the product provided free of charge to customers. But if they want to enjoy more services, they must pay for a product upgrade services. Successful examples of this business model is Skype, which in 2010 had 663 million users with a profit of U.S. $ 860 million.
Three Models Party Market is to provide products free of charge to users, and the advantages derived from a third party, such as from advertising. Phenomenal example of running the business model in this way is Google.
While the third model is the Multi Sided, where other companies to be middlemen who sell our products to consumers. Indra gives an example successful, ie iTunes, the biggest music store that had reached 10 billion downloads in seven years.
business marketing software to target the enterprise market is different from that sold to a broad audience. No product may be rewarded with a very expensive display on store shelves. Marketing enterprise software, conducted by a partnership approach to customers. "The challenge is how to build intimacy with the customer,"
