CALIFORNIA - Nielsen measures using gross rating points than traditional online metrics, will enable market participants to buy online advertising the same as they buy ads for TV and print media as quoted by Mashable, Thursday (8/4/2011), .
Facebook prefers Nielsen measures using gross rating points than traditional online metrics
Nielsen Co., A service that is known for his television ratings, will soon offer a service ratings to Facebook starting this month.
Later the relationship between Nielsen with Facebook will be using the 'gross rating points' that will double the achievement of an ad based on the frequency view of the Internet audience.
Party Campaign Nielsen Ratings Nielsen Online announced in September last year, and plans to launch the service on August 15. Party representatives later Nielsen says while Facebook is a data provider for the service, but the Online Campaign Ratings built not just for one particular site.
Meanwhile, Facebook itself is also currently working on an upgrade of its own marketing device belongs to those who called Insights.
Last month, Facebook is also already working with comScore, for services similar measurement system, which is intended to track achievement and frequency of advertising. In addition, the system is also intended to measure 'efficacy' Facebook activities on their gross rating points.
