Social media often become friends, but not infrequently also a scourge for the brand because of the freedom berpendapatnya, praise or criticize. With these characters, and how the proper way to handle the account of social media brand or company?
how to control unique audience in social media network
you maybe find a lot of public relations practitioners who have not been friends with social media. Most are still 'not confident' using social media. The fact that in social media is hard to stem the user comments is what makes feared. As for the jelly, just managed to harness its function to establish loyalty.
social media should be handled by a team of public relations or marketing communications. The reason is simple, social media is one method of communication, while the function of technology to facilitate communication. Necessary communication strategy to convey the message to the right target and capable of forming a good relationship and attachment with the target audience, not just broadcast, sales, or one-way communication is arrogant.
Social media is the public relations in the online world. Components of social media, both social networks, blogs, microblogging, websites, podcasts, mailing lists, and others, apply writing techniques, corporate communications, community relations, media relations or event management, which is nothing but a component of Public Relations.
Avoid unfortunate if the public relations social media, social media because it returns the function of 'relations' in public relations. Brand is not just a one-way broadcast or communication, but also must learn to listen. Here are found insight, here wake up 'relationships' and the attachment between the brand and target audience.
Conversations about brands in social media occurs with or without a brand accounts there. There evangelist (devotee) who voluntarily promote the brand to its network, but there is also a detractor (detractors). Through social networks, brands can respond to feedback from the audience immediately before the problem larger. Present an opportunity for brands in social media to straighten out the negative comments to the public, to change their complaint to be satisfied with the brand, and simultaneously transform detractors into evangelists through the communication of interest in social networks.
A sales promotion is successful in social media is successfully identified its target audience, providing useful content, and ready to engage in conversation. When done properly, not just a loyal follower, but also will be a brand evangelist.
What is unique is the interaction of social relations and procedures for how information is presented. Here the brand cultivate communication sharing and listening to feedback, as people share their stories. Here we talk human to human, not just to target sales. Users of social media is a man who has a variety of characters, not the target that we can wheel. Well, for those brand new digital world steeped or want more control of their world.
