16% increase of global economy for Television"The most obvious example is the North America region (USA and Canada). There, the volume of TV sales in 2010 will fall 3 percent as the unemployment rate is still high. This is the impact of weak economic recovery there," said Director of North America TV Research DisplaySearch Ltd. Paul Gagnon.
Contrast with North America, DisplaySearch said, the volume of television sales in developing countries in the Asia Pacific and Latin America have increased 20 percent. Thanks to such rapid growth, global TV sales volume in 2010 could increase at double-digit acceleration. From the technology side, DisplaySearch adds, the main driver of global television sales volume growth in 2010 is a LCD TV (liquid crystal display) televisions and PDP (plasma display panel). DisplaySearch estimates that global LCD TV sales volume in 2010 will increase 30 percent to 188 million unit.
At the same time, continue to DisplaySearch, the global PDP TV sales volume will increase 25 percent to 18 million units. Although the volume of sales of LCD televisions and PDP televisions in the world in 2010 increased considerably, DisplaySearch said, the volume of global television sales in 2010 are not able to grow even higher because another tech TV sales volume fell. The burdens of global television sales volume growth in 2010, DisplaySearch explained, is a television CRT (cathode ray tube) television and OLED (organic light emitting diode). DisplaySearch explained, the world's consumers increasingly avoid television CRT because wasteful of space and energy, and not capable of displaying high quality images of LCD and PDP televisions. As a result of all these shortcomings, CRT televisions are increasingly endangered.
DisplaySearch estimates that global sales volume of CRT televisions in 2010 will fall more than 20 percent. Research firm iSuppli Corp. even find a sales volume of CRT television in India, which became the largest CRT television market in the world, in 2010 had been hit by a decline.
"India is one of the last defense of CRT televisions. But, sales of CRT televisions in India were beginning to drop sharply because consumers switch to LCD and PDP televisions," said Director of Television Systems & Services Retail iSuppli Corp. Riddhi Patel.
Different than the CRT television, which left the consumer because it is ancient, not ogled OLED television consumers because the price is too high. iSuppli reveals, in the current OLED television is television's most expensive on the market. iSuppli look, an OLED TV measuring 11 inches on average sold at a price of USD2.500 per unit. For comparison, an LCD television measuring 42 inches by 44 inches on average sell for around USD700.
"The manufacturing process of OLED televisions still faces some big challenges. OLED TV production capacity is still very limited. As a result, by 2015 OLED TV prices will remain very expensive," said Principal Analyst Small-Medium Displays Research firm iSuppli Corp. Vinita Jakhanwal.
DisplaySearch noted, the volume of global television sales in the second quarter (April-June) of 2010 increased 26 percent per year. Contrast with the average market growth, global sales volume of OLED television turns down 36 percent per year. iSuppli added, global sales volume of LCD televisions in 2010 will rise very high because of the LCD television manufacturers compete to cut prices. The LCD television manufacturers hope that the price cuts will stimulate consumers to buy a new LCD television on the second semester (July-December) 2010.
"In the first half (January-June) 2010, the customer cancels the intention to buy a new LCD televisions because of uncertain global economic conditions. Manufacturers were forced to succumb to cut prices to increase sales volumes," said Patel.
iSuppli noted, the global LCD TV sales volume in the first quarter (January-March) in 2010 fell 20.2 percent compared to the fourth quarter (October-December) 2009. While in the second quarter of 2010, iSuppli found that the volume of global LCD TV sales rose only 3.0 percent compared to the first quarter of 2010.
Thanks to price cuts, iSuppli estimates that global LCD TV sales volume in the third quarter (July-September) 2010 will increase 14.9 percent compared to second quarter 2010. As for the fourth quarter of 2010, iSuppli predicts, global LCD TV sales volume will increase 17.9 percent compared to third quarter 2010.
